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"RawPortal" expresses very precisely the main purpose of our company-one-way transmission from the source. By directly exporting Australian products to China and directly selling the products to distributors closest to consumers, minimize the circulation of products and reduce the sales price.


Our Background


Due to cultural diversity between China and Australia, China's traditional import distribution model cannot satisfy Australian wine brands' requirements for wine history and culture dissemination. To assist Australian wineries in improving brand awareness in the Chinese market, as well as responding to the impact of COVID-19 on the international market. 

The goal is to improve the transparency of the wine exports to China, help Australian spirits brands obtain direct and immediate feedbacks from China Market, and provide Chinese clients with more economical prices to get the triple win.

Our Platform

14 JULY 2020

On July 14, 2020, the first transaction on RawPortal platform was completed. We have built a sales team in China with existing of buyers and distribution networks. They use digital  platforms to manage the sales process and provide next-day delivery to their clients in China.


Most importantly, our team has full control over pricing and branding. All users have access to real-time data on sales, receive market feedback, and contact  the Chinese sales team directly through the platform. RawPortal's platform can be used in addition to any existing distributor relationship as it is targeting a different channel - direct to consumer.

Our Mission

Now - Future

We  are looking forward to provide an integrated butler service from Australian sourcing, logistics and customs clearance in China, with the highest quality, the most enthusiastic service and the fastest response!

The spirits selection of RawPortal represent the history and precipitation of Australian whisky, all these brands are carefully selected by us.

We believe in information transparency and more competitive prices. RawPortal's goal id to be thebest medium for disseminating Australian spirit culture to China. We will continue the hard work of  becoming the most trustworthy Australia-Asia direct selling digital platform.

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